D&AD brief to create a trend-led graphic identity for a limited edition range of Batiste haircare products.

Batiste Dry Shampoo is a timeless product, developed in the 70s and used as a quick fix when you are short on time. With the target audience in mind I wanted to represent this new range through the idea of wardrobe staples; permanent items in your wardrobe that you can always rely on to do the job, though in this case the wardrobe being a ‘beauty toolkit’, and the staple item being Batiste.